Prime Television, a premier British Asian channel was the first Asian family entertainment channel launched in United Kingdom and rest of the Europe in 1998. Prime Television since its inception has fulfilled its promise to deliver high quality content based on an exciting, engaging and entertaining programming catering to the need of audience from every age group. Prime Television was the first British Asian channel to get registered on British Audience Research Board (BARB) providing accurate viewership figures to its advertisers. Prime TV has a dedicated research team that constantly evaluates ratings data and viewer feedback to improve further on its content. With a reach of more then 50 countries in Europe with access to almost 100 million viewers, Prime Television has become a standard through which most Asian entertainment brands have been judged. Its ever growing audience base backed by its strong content has turned Prime into one of the largest Asian channels effectively serving the entire South Asian Diaspora spread all over Europe.
The huge popularity of Prime Television arises from its deep and profound understanding of South Asian mainly Pakistani cultural heritage and beliefs combined with traditional British Asian values. Realising there was a dire need of a British Asian platform to reach British Pakistani Diaspora, Prime Television took this great initiative to launch programming based on variety of choices for all segments of the audience including Prime Time dramas, tele-dramas, blockbuster movies, music shows, news, current affairs, reality shows, ground breaking documentaries and a wide range of other entertainment segments. Over the years, our programming has been a huge success with our target audience in developing and shaping their perceptions & understanding of quality entertainment. It has led to an increased demand for more ground breaking, creative and high quality programming which has been consistently met by Prime Television.
Today the channel with its vibrant, culturally sensitive and socially conscious programming has remained a true competitor and is living up to its billing as a leading Asian entertainment channel in Europe. Prime Television has consistently been rated as one of top channels in audience ratings for its sensational offerings and is currently recognized as a global force in TV media industry.