“Prime Television doesn’t just deliver within the defined parameters of entertainment industry; it’s a cultural platform bridging gap between British South Asians and South Asians back home. Growing up in Britain I always felt certain disconnect with the first generation of British Pakistanis, an uncanny sense of disorientation occupied my philosophy of life and discovering a right mix of native traditions and modern British values became my greatest priority.

The search of striking the perfect balance between tradition and modernity led to the realisation of establishing a powerful platform to help British South Asians discover and identify with their cultural heritage. Prime was one venture started with that aim and vision. Television is a very powerful medium and providing quality entertainment becomes even more difficult in a country like United Kingdom where Asian television is still evolving. Prime over the years through its exciting brand of programming has been instrumental in promoting our finest South Asian cultural values all across Europe.

We have explored new horizons, broadened audience vision and experimented with innovative ideas yet never compromised over our core principle which is to deliver and maintain excellent programming standards in compliance with social corporate responsibility we have towards society. The great success achieved by Prime through an unconditional love, support and loyalty from our viewers remains our biggest asset and shall remain our greatest motivation.”

Prime Television, where I have just entered 12th year of my media career, has come a long way in providing what it always promised to deliver; great entertainment. A team of hardworking individuals who have relentlessly put their heart & souls into making it one of the most successful, respected and most sought after entertainment giants. Prime is my personal journey of great triumph, glory and joyous memories becoming all more wonderful with love and appreciation from our ever faithful audience. Today Prime has accomplished so much that it almost brings a smile to me looking at its transformation from a baby to a global media house. A promising future is ahead of us!